// out-of-home & transit media measurement

Prove every mile. Show every impression.

Fleet media owners and OOH operators sit on GPS gold — routes, dwell times, exposure. Sifra turns it into campaign reports your advertisers renew for.

Get a free mock dashboard All industries

// from noise to knowing

This is what clarity feels like.

A Sifra dashboard assembling itself — fictional numbers, real structure. Yours runs on your data.

ACME FLEET MEDIA — CAMPAIGN PULSE

Est. impressions

▲ 18% vs last flight

Effective CPM

▼ 12% — improving

Zone coverage

▲ 5pts vs target

Idle vehicles

needs attention

Estimated impressions — 12 weeks

▲ week 8: route reshuffle → +22% CBD coverage — spotted by Sifra alert

Impressions by daypart

■ the red daypart under-delivers. Now you know.

Live coverage map — central zone (demo)

■ the red route under-delivers CBD impressions. Now you know.

Built for every level and role in your organisation.

The panel above is a preview. A Sifra report is shaped per role — a CEO, a CFO, an operations lead and a line manager each open the same system and see the KPIs, detail and actions that belong to their decision. Tell us the roles and levels you need covered, and we build to them.

View Demo Report → Define the roles you need

// what we build

Custom systems. Not templates.

Yours, branded, maintained — built around the questions your industry actually asks.

Campaign exposure map

GPS heat-maps of fleet coverage with estimated impressions by area and daypart.

Post-campaign advertiser report

Reach, frequency, audience profile and halo effect on search and social — branded, board-ready.

Media-owner sales dashboard

Fleet utilization, sold vs. unsold inventory and revenue per vehicle — your best sales tool.

// privacy by design

Every mile can prove a campaign. It should not expose a person.

Mobility data is powerful — and can be sensitive. Sifra is designed for purpose-limited, access-controlled and aggregated reporting.

See how we handle data →

// 40 seconds, that's all

Get a free mock dashboard of your business.

Tell us what you can't see today. Within 48 hours you'll get back a mock dashboard built on your industry's data shape — free, no strings.

✓

48-hour turnaround. A real visual answer, not a sales deck.

✓

Your data stays yours. Audit-traceable sources, no invented numbers. Ever.

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Built by operators. We run campaigns and dashboards daily for real brands.