Privacy Policy
Last updated: 27 September 2026
Sifra ("we", "us") operates sifradata.com. This policy explains what we collect, why, and what your rights are. We keep it short on purpose — like our dashboards.
Who we are
Sifra is a data-visualization studio based at Harava 1, Givat Shmuel, Israel, with an office in London, United Kingdom. Contact: hello@sifradata.com.
What we collect
The lead form. When you request a mock dashboard we collect your name, work email, company, industry and the message you write. We use it for one thing: to build and send you the dashboard you asked for, and to follow up about it. No newsletter, no drip sequences.
Analytics. We use Google Analytics 4 and Microsoft Clarity (loaded via Google Tag Manager), plus Apollo's website visitor tracker, to understand how the site is used — pages viewed, approximate location, device type, interaction patterns and visits to high-intent pages such as the demo. Apollo contact-level identification is not enabled. We use this data to improve the site and to prioritise relevant business follow-up; we do not sell it.
With analytics consent, we also measure active time, scroll milestones, navigation between pages, industry and demo interest, demo interactions and lead-form progress. Form-progress events contain field names, not the information entered. A lead event is recorded only after our server confirms delivery. We use these interactions to group visitors into relevant analytics audiences.
Advertising measurement. We install the OpenAI Measurement Pixel to support measuring ads on ChatGPT. Its measurement consent is off until you accept advertising cookies. This installation does not send the contents of our lead form to OpenAI or define an OpenAI conversion event.
What we don't do
- We don't sell or rent your data to anyone.
- We don't add you to mailing lists you didn't ask for.
- We don't collect more than we need.
Legal basis
We process lead-form data on the basis of your consent and our legitimate interest in responding to your request (UK GDPR, Art. 6(1)(a) and 6(1)(f)). Optional analytics and advertising measurement are controlled by your consent choice.
Retention
Lead details are kept for as long as needed to handle your request and any ongoing business relationship. You can ask us to delete them at any time.
Your rights
Under the UK GDPR you may request access to, correction of, or deletion of your personal data; object to or restrict processing; and lodge a complaint with the ICO (ico.org.uk). Residents of Israel have equivalent rights under Israel's Privacy Protection Law. To exercise any of these, email hello@sifradata.com — we respond within 30 days.
Cookies
You can reject optional cookies, allow analytics only, or accept analytics and advertising cookies. Use Cookie settings on any public page to change your choice. Declining optional measurement does not prevent you from using the site or submitting a request.
We remember your choice for 180 days. With analytics consent, we store a short-lived session summary (page paths and engagement milestones) and the time of your last visit in your browser. These records do not contain your name, email or form answers. Google Analytics, Microsoft Clarity and Apollo may also use their own cookies. With advertising consent, the OpenAI Pixel can use first-party attribution and browser-reference cookies. Browser restrictions or deleting cookies can shorten their lifetime.
Changes
If this policy changes, the new version will be posted here with an updated date.