// legal

Privacy Policy

Last updated: 19 August 2026

Sifra ("we", "us") operates sifradata.com. This policy explains what we collect, why, and what your rights are. We keep it short on purpose — like our dashboards.

Who we are

Sifra is a data-visualization studio based at Harava 1, Givat Shmuel, Israel, with an office in London, United Kingdom. Contact: hello@sifradata.com.

What we collect

The lead form. When you request a mock dashboard we collect your name, work email, company, industry and the message you write. We use it for one thing: to build and send you the dashboard you asked for, and to follow up about it. No newsletter, no drip sequences.

Analytics. We use Google Analytics 4 and Microsoft Clarity (loaded via Google Tag Manager), plus Apollo's website visitor tracker, to understand how the site is used — pages viewed, approximate location, device type, interaction patterns and visits to high-intent pages such as the demo. Apollo contact-level identification is not enabled. We use this data to improve the site and to prioritise relevant business follow-up; we do not sell it.

What we don't do

Legal basis

We process lead-form data on the basis of your consent and our legitimate interest in responding to your request (UK GDPR, Art. 6(1)(a) and 6(1)(f)). Analytics data is processed on the basis of legitimate interest in improving the site.

Retention

Lead details are kept for as long as needed to handle your request and any ongoing business relationship. You can ask us to delete them at any time.

Your rights

Under the UK GDPR you may request access to, correction of, or deletion of your personal data; object to or restrict processing; and lodge a complaint with the ICO (ico.org.uk). Residents of Israel have equivalent rights under Israel's Privacy Protection Law. To exercise any of these, email hello@sifradata.com — we respond within 30 days.

Cookies

Analytics tools may set cookies to distinguish visitors. You can block cookies in your browser settings; the site works fine without them.

Changes

If this policy changes, the new version will be posted here with an updated date.